So, how do you unleash your futurist capabilities?
Well, the first thing is to develop and expand your strategic awareness. Strategic awareness is the process of
fusing awareness to strategy and incorporating real-world knowledge of
industry, global trends, and possible futures. It is the process of accessing
non-analytic data and incorporating awareness or inner knowing into the
strategic decision-making process.
Strategic awareness places equal emphasis on both strategy and awareness. Strategy and awareness are each essential to superior performance, which is the prime target of any enterprise. However, strategy and awareness work in very different ways. Awareness without strategy often results in leaders becoming mesmerized by the realm of potential possibility. They bounce from one idea to the next without any plan or strategy for carrying ideas through into physical reality. Awareness of the possibilities is important, but it’s not enough. You have to be able to bring the ideas into the world—and a sound strategy allows you to do this.
"Change is the law of life. And those who only look to the past or present are certain to miss the future." ... John F. Kennedy
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